University of Toronto Digital Creative
While working as a Digital Designer at the University of Toronto (Scarborough campus), I contributed to several high-impact digital marketing projects. This included redesigning the Admissions website, producing a wide range of graphics and digital assets, and creating a series of 35+ YouTube videos showcasing academic programs to prospective students worldwide.
Sample Projects
YouTube Promotional Videos
Overview
UofT (Scarborough campus) was looking for a way to attract students via a platform that was digital, accessible, and highly relevant to the audience. We decided to target YouTube.
Solution
I worked with the management team at Admissions & Student Recruitment to create a project which ended up consisting of over 35, two to six minute long promotional YouTube videos. I organised, recorded, and edited the videos which featured interviews with dozens of faculty and students explaining their experiences with the university academic programs and life.
The Videos were promoted on the Student Recruitment homepage, on the UofT Scarborough homepage, and they were embedded in a dedicated subsection of the Student Recruitment website. I helped with the text communication for these.
The videos were also promoted on the YouTube and X (Twitter) page for UofT Scarborough.
Result
The YouTube video project was active and promoted for over a year after completion, throughout the UofT digital ecosystem. The videos in the project attained thousands of views, and was successful in promoting UofT via a popular digital platform, which in-turn, attracted potential students both domestically, and globally.
