TTC homepage refresh - 2017
While working at the Toronto Transit Commission, I was part of a small design team that was responsible for refreshing the layout and design of the TTC.ca homepage.
Process
- Gathering and analyzing customer data via Google Analytics and through our web vendor.
- Collaborating with team, and creating wireframe mock-ups in various fidelities.
- Using the high fidelity mock-ups with a customer focus group, and conducting usability and testing to see which they preferred and why.
- Further team collaboration to to choose a final design.
- Working with web vendor to implement homepage refresh and accessibility testing.
- Monitoring Analytics, and using customer surveys to gage customer satisfaction.
Helped design yellow alert bar at top of page.
Redesign of mobile site
